Branding Director

Company Overview:

Mitrade is an award-winning global Contract for Difference (CFD) and forex broker, regulated by authorities in Australia (ASIC), Cyprus (CySec), the Cayman Islands (CIMA), and Mauritius (FSC). We were founded in Melbourne, Australia and have offices worldwide.

Leveraging our proprietary in-house state-of-the-art technology, Mitrade has developed a one-stop digital trading platform tailored for investors. We offer market data, news, and analysis, as well as trading and risk management services within a comprehensive user-centric Fintech ecosystem. Serving more than three million users globally, Mitrade is accessible via various platforms such as mobile (iOS and Android), desktop applications, and web browsers.

Role Summary:

We are seeking a Head of Branding to develop and implement digital-focused branding and acquisition strategies that align with Mitrade’s overarching goals and objectives to achieve business outcomes. You will be in a key role to shape and position Mitrade through highly integrated global initiatives aimed at establishing our brand image across various digital touchpoints.

You will be expected to contribute to the organization growth and success by striking a balance between strategic thinking and effective execution whilst collaborating closely with cross-functional teams.

If you’re a strategic problem-solver with a passion for innovation, teamwork and a growth mindset, we invite you to join us in shaping the future of digital finance!

What Would Be Your Responsibilities:

• Brand Strategy & Consistency: Lead strategic planning of comprehensive brand strategies and driving consistent brand image and performance across all public channels (advertising, social media, products, etc.).
• Leadership: Provide leadership direction to the department through establishing goals and objectives aligned to the business outcomes, making business decisions and providing mentorship to enhance overall team performance.
• Management: Oversee the team operations, resource allocation and ensures an efficient workflow within the team to external stakeholders.
• Content Creation & Distribution: Create and manage brand content across platforms to enhance brand awareness and user engagement.
• Strategic Partnerships: Establish and maintain relationships with key external stakeholders such as financial institutions and industry partners.
• Cross-Cultural Brand Adaptation: Localize global brand strategies for target markets such as Europe, Australia, etc.
• Compliance & Coordination: Collaborate with internal stakeholders (e.g. Compliance Teams) to ensure all brand efforts comply with market regulations, maintaining an equilibrium between global strategies and local needs.

What We Require From You:

• A minimum of 5 years in digital performance marketing/branding, or related roles within an internet-centric business, and a minimum of 8 years’ work experience.
• FinTech experience would be highly advantageous.
• Proficiency in English and Mandarin (to work with stakeholders who converse only in Mandarin)
• Experience collaborating with cross-functional teams in a global setting to influence decisions would be highly advantageous.

Mitrade is at the cutting edge of FinTech with a team that excels in a fast-paced, collaborative environment. We seek analytical thinkers and executors with a data-driven approach, capable of managing complex multi- stakeholder projects and adapting to technological advancements.

What You Can Look Forward To:

• Competitive compensation package.
• Career growth and personal development within a growing global organization.
• A flat organizational structure that values collaboration and transparency.