Director, SEO Marketing

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What you’ll do

As our Global SEO Director, you’ll be at the helm of one of our most strategic growth channels, responsible for shaping and executing a global SEO strategy that doesn’t just chase traffic—but attracts, educates, and converts the right audience. You’ll own organic search targets, work across content, technical SEO, design, and product marketing teams to ensure that Airwallex dominates in search, stays ahead of algorithm shifts, and builds a scalable organic growth engine.

The role is based in Singapore or London.

Responsibilities

• Define & execute SEO strategy: Develop a global SEO strategy focused on high-intent keywords, local market nuances, and sustainable growth, beyond just following the competition.
• Grow & lead a team: Build, mentor, and inspire a team of SEO experts, content strategists, and agencies across the globe.
• Own Technical SEO: Partner with engineering to enhance site architecture, crawlability, and performance while optimising for search engine algorithms.
• Content that converts: Collaborate with content and product marketing teams to create data-driven, authoritative content that ranks and drives conversions.
• SEO beyond Google: Experiment with emerging search channels like YouTube, ChatGPT, and AI-driven discovery platforms to future-proof our organic presence.
• Growth experiments: Test new tactics, landing pages, and structured data strategies to improve discoverability and engagement.
• Stakeholder influence: Educate and advocate for SEO best practices across the organisation, making it a key driver of business impact.

Who you are

We're looking for people who meet the minimum qualifications for this role. We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• SEO leadership: Proven experience leading and scaling SEO programs for high-growth companies with global presence, ideally in fintech, SaaS, or B2B companies.
• Team management: Track record of building and leading high performance teams, focused on outcomes.
• Strategic thinker: You understand SEO is more than traffic and rankings—you know how to tie organic search efforts to business impact and revenue.
• Technical & content expertise: Deep knowledge of technical SEO, content marketing, and analytics. You can dive into site architecture and also craft compelling content strategies.
• Data-Driven decision maker: You love making sense of numbers, translating data insights into action, and constantly optimising for growth.
• Cross-functional collaborator: Ability to work seamlessly with content, engineering, product marketing, and growth teams to implement SEO initiatives.
• Future-focused: You don’t just react to algorithm changes—you anticipate them. You’re always thinking about what’s next in search.
• Bachelor’s degree in Marketing or a related field