User Acquisition and Partnerships Lead

Responsibilities

🎯 User Acquisition & Growth

• Develop and execute acquisition strategies to attract gamers, youth, and lifestyle audiences.
• Launch and manage targeted marketing and referral campaigns with internal and external stakeholders.
• Collaborate with community managers, influencers, and gaming partners to amplify reach.
• Analyze funnel metrics and user behavior to optimize onboarding and conversion.

🤝 Partnerships & Ecosystem Development

• Identify and negotiate partnerships that add value to the card — including game publishers, esports platforms, F&B outlets, lifestyle brands, and more.
• Build co-marketing initiatives and reward programs with partners.
• Own the partner relationship lifecycle from outreach to performance tracking.

💳 Card Benefit Program

• Design and oversee the benefit ecosystem — from discounts and cashback to exclusive in-game perks.
• Keep a pulse on trends in youth culture and gaming to ensure offerings stay relevant and engaging.
• Work cross-functionally to implement and roll out benefits seamlessly.

📈 Strategy & Execution

• Set clear KPIs and growth goals, and report on performance with data-backed insights.
• Coordinate closely with product, marketing, tech, and compliance teams to bring ideas to life.
• Continuously iterate based on feedback, data, and market trends.

Requirements

• 3–6 years of experience in user acquisition, partnerships, business development, or growth roles—preferably in fintech, digital payments, loyalty programs, or gaming.
• Deep understanding of youth and gaming culture, digital communities, and what drives engagement.
• Track record of launching successful campaigns and partnerships.
• Strong communication, negotiation, and stakeholder management skills.
• Data-driven, resourceful, and thrives in fast-moving environments.

Preferred Requirements

• Experience launching or managing a card product or loyalty/rewards platform.
• A network within the gaming, esports, youth lifestyle, or fintech ecosystem.
• Startup or cross-functional project experience.