Performance Marketing Specialist

About Lendela

Founded in 2018, Lendela is a fast-growing fintech on a mission to simplify financing and enable greater financial access. Our unique platform matches borrowers with personalised loan offers through one simple application, empowering borrowers with choice and transparency while disrupting the cumbersome and opaque traditional lending landscape.

Since our inception, Lendela has enabled over 300,000 consumers with the clarity and confidence to make informed financial decisions alongside more than 100 lending partners. In 2023, we raised US$5M in an oversubscribed Series A to scale our unique model across Asia Pacific.

Why join us?

Your growth is our success: We believe that when you get to achieve your potential, consumers, investors, and the team all win. This is why we’re as invested in the company’s success as we are in yours, and joining us means that you’ll be working alongside people who genuinely want you to be the best you can be.

We’re in an industry with massive growth potential and huge challenges to solve: The global lending industry is vibrant, varied, and ripe for exponential growth — and we’re riding it hard. We have a significant advantage in APAC and are well-placed to solve the problems in the industry today. Joining us means that you’ll be at the forefront of this transformation.

We’re global and diverse: We operate across four exciting markets and are home to dozens of subject matter experts who honed their expertise in some of the world’s most recognisable companies. This means that you’ll get to work with diverse teams, expose yourself to game-changing ideas, and grapple with challenging problems every day.

We’re driven by what works: We’re guided by data in whatever we do, and we measure the results of every decision we make to ensure we’re constantly optimising for our business objectives. Joining us means you’ll get to embrace this data-driven way of working alongside true champions of it, aligning your growth with the outcomes you achieve.

Job Overview

Lendela is Singapore’s most loved loan matching platform, partnering with the best in class for personal loan providers, and trusted by over 200,000 loan seekers in Singapore (with over 1000 5-star reviews). We are seeking a results-oriented Performance Marketing Specialist to drive rapid growth and success as we scale our expanding business.

This is a critical role with direct responsibilities and ownership to craft and execute day-to-day performance marketing operations and drive longer term acquisition strategies in Singapore. You’ll be working closely with the rest of the marketing team locally and regionally, as well as the operations, data science and product development teams.

The ideal candidate for this position will bring deep experience on full funnel marketing acquisition on multi-channel campaigns, with a strong focus on quick execution and effectiveness, to drive long-term sustainable growth. You may be based in our Singapore or Kuala Lumpur office for this role.

Responsibilities

• Own monthly, weekly and daily targets for paid acquisition with a relentless focus on delivery
• Develop and run a comprehensive full-funnel performance marketing strategy with an innovation and experimental mindset
• Drive channel growth across all paid digital channels to achieve key metrics
• Know your numbers by maintaining robust tracking and attribution, driving deeper analysis where required
• Efficiently manage marketing budget to maximise outcomes on CPA and ROI

Qualifications and Skills

• Bachelor’s degree, preferably within a related field of Marketing, Math, Engineering or Business
• Demonstrated hands-on experience in driving daily, weekly, and monthly customer acquisition through a broad mix of online channels for at least 3 years
• Showcase an ability to effectively generate leads and manage budgets efficiently
• Well versed with digital ad platforms and tools, working hands-on across SEM, Paid Social, Programmatic Platforms, Affiliate Networks and other emerging platforms
• Experience working in B2C businesses with strong online presence (experience in a startup / fintech environment is a huge plus)
• A strong bias towards data, and excellent analytical abilities to make data-informed decisions
• A combination strong executional power and a can-do mentality to collaborate effectively with a diverse team of high achieving individuals

Other requirements

• You are not afraid of stretch goals and are results oriented, tapping on your creativity to take things to the next level
• You are a scientist, and can run rapid experimentation to fuel creative solutions
• You are an active learner. You are extremely driven for growth both personally and professionally and will proactively propose solutions without being closely managed.
• You are a collaborative team player. We’re a scrappy, close-knit team that supports each other in all things big and small.
• You have a deep, nuanced understanding of the Singapore market, and are ideally based in Singapore or Malaysia.

You are intrigued about Lendela’s business offering. If you’re serious about applying, email vanessa@lendela.com with your CV and tell us (within 100 words) why you think you’re the right person for this role.