Senior Manager, Field, ABM and Partner Marketing, SEA

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What you’ll do

As the Senior Manager for Field, ABM and Partner Marketing in SEA, you will own the regional go-to-market strategy and execution that drives demand, accelerates pipeline, and deepens partner-led growth across priority Southeast Asian markets. You will lead end-to-end integrated programs spanning field marketing, account-based marketing (ABM), and partner co-marketing, working closely with regional Sales, Partnerships, Product Marketing, SDR and Marketing Operations teams to deliver measurable business outcomes.

This role is both strategic and hands-on. You will set the plan, lead a small team and agencies, manage budget and OKRs, and personally drive high-impact programs for our highest-value accounts and strategic partners.

Responsibilities:

• Own the SEA field, ABM and partner marketing strategy and calendar aligned to regional revenue, pipeline and account coverage targets.
• Build and run ABM programs (1:1, 1:few, 1:many) for priority enterprise and mid-market accounts across key verticals (e.g., eCommerce, SaaS, manufacturing, etc), in tight partnership with Sales on account selection, insights, value propositions and multi-threaded plays.
• Design and execute localized field initiatives (executive roundtables, flagship events, conferences, webinars, customer meetups) that create net-new demand, accelerate active opportunities and strengthen customer advocacy.
• Lead partner marketing with strategic alliances and channels (e.g., platforms, PSPs, ISVs, banks, networks), including co-marketing plans, MDF management, joint value propositions, co-branded campaigns, partner enablement and partner-sourced/influenced pipeline.
• Personalize content and messaging by account, segment and market; commission and localize case studies, customer stories and thought leadership relevant to SEA buyers.
• Orchestrate multi-channel execution across owned, earned and paid (email, events, digital, social, PR, SDR plays, website, intent and retargeting) to maximize reach and conversion.
• Set and track KPIs for pipeline, opportunity creation, velocity, ACV, partner-sourced/influenced revenue, event ROI and program ROI; build dashboards with Marketing Ops and Sales Ops in Salesforce and MAP/ABM tools.
• Manage regional budget, vendors and agencies; standardize repeatable plays and scale what works across markets.
• Coach and develop a small regional team and coordinate cross-functional squads; drive executive alignment with Sales, Partnerships and Product Marketing.
• Ensure brand, legal and regulatory compliance across campaigns and co-marketing; maintain a best-in-class customer and partner experience.
• Travel across SEA for priority events, partner initiatives and key account programs as needed.

Who you are

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• 10+ years of B2B marketing experience with significant time in field marketing, partner marketing and ABM; proven success driving pipeline and revenue influence in Southeast Asia within fintech, payments or B2B SaaS.
• Proven success building end-to-end ABM programs (1:1, 1:few, 1:many) with Sales alignment on account selection, insights, and measurement.
• Track record of designing and executing high-impact field programs and partner co-marketing that deliver measurable pipeline and expedite deal cycles.
• Strong leadership and stakeholder management; experience leading a small team and influencing senior Sales and Partnerships leaders.
• Data-driven operator with mastery of marketing and sales tech stacks: Salesforce plus Marketo/HubSpot, ABM/intent platforms (e.g. Demandbase), webinar/event tools and analytics.
• Excellent written and verbal communication in English.
• Deep understanding of SEA market dynamics and how to localize GTM by country.
• Strategic thinker who is also hands-on; comfortable moving from executive planning to on-the-ground execution in a fast-paced, high-growth environment.

Preferred qualifications:

• Additional SEA languages are a plus.