Web3 Marketing Manager

ABOUT WADZPAY

WadzPay is a FinTech startup developing a digital currency payments platform that leverages Blockchain technology. We aim to drive financial inclusion and improve the lives of underbanked and unbanked consumers and merchants while leading the charge in the digital payments’ revolution.

If you want to find out more, visit us at www.wadzpay.com

WadzPay are looking for an experienced and innovative Web3 Marketing Executive to join our team and lead marketing initiatives for our blockchain products and services. The ideal candidate will have a background in digital marketing with a passion for Web3 technologies and an understanding of decentralized ecosystems, blockchain trends, and community-driven marketing strategies. This role will be responsible for developing and executing marketing strategies to increase product awareness, grow and manage community.

KEY RESPONSIBILITIES

• Develop and implement comprehensive marketing strategies to promote blockchain-based products, services, and solutions.
• Design and execute multi-channel campaigns that align with the goals of the project
• Lead community-building initiatives on platforms like Telegram, Discord, Reddit, and other relevant channels
• Engage with community members to foster a loyal user base, address concerns, and drive engagement
• Organize and participate in community events, AMAs, and online discussions
• Create compelling content (articles, blogs, videos, podcasts, social media posts) to educate and engage the audience on Web3 topics.
• Collaborate with community managers to provide timely and transparent updates, AMAs, and regular product information
• Collaborate with designers and content creators to produce high-quality promotional materials
• Manage and grow the brand’s social media presence on platforms such as Twitter, Instagram, LinkedIn, YouTube, and emerging Web3 social platforms
• Monitor social media trends, platform developments, and competitor strategies within the Web3 landscape
• Monitor, analyse, and report on marketing metrics to measure campaign effectiveness
• Use analytics tools like Google Analytics, on-chain analytics, and social listening platforms to understand user behaviour and campaign impact
• Coordinate with external partners, including advertising networks, PR firms, and Web3 ecosystem partners, to drive brand reach and credibility
• Stay updated on industry regulations, crypto advertising policies, and relevant compliance standards to ensure adherence
• Proactively manage potential risks, handling reputation management issues, and maintaining the brand’s integrity

KEY REQUIREMENTS

• Masters / Bachelor’s in Marketing & Communications or Business Management
• 3-5 years in digital marketing, with at least 1 year focused on blockchain/Web3
• Understanding of blockchain technology, decentralized applications, and Web3 products.
• Proficiency with digital marketing tools (e.g., Google Analytics, SEO tools, social media management platforms).
• Strong communication and writing skills with the ability to explain technical concepts in an engaging and accessible way.
• Knowledge of community management on Web3 platforms and social channels.
• Analytical mindset with experience in data-driven decision-making.

Location: Singapore office