Senior Product Marketing Executive

About KPay

KPay Merchant Service Limited (KPay) is a fintech company committed to unleashing the growth potential of businesses of all sizes, with simple and smart technology. Serving over 45,000 merchants in Hong Kong, Singapore and Japan, KPay aspires to be the business platform of choice for merchants across the Asia Pacific. The comprehensive solutions of KPay cover customer-led payment, financial management, operational and digital transformation.

The all-rounded KPay payment solution is simple, seamless, smart and secure. With our one-stop pay-in and pay-out platform, KPay facilitates the financial management with digitalised flow and automated functions. The capital flow is now without friction and border. Unleash the business potential further with KConnect, the merchant operations management platform for seamless system integration. It comes with 90+ operational systems and tools for every industry and dedicated digital transformation consultants offering business advice.

Responsibilities:

• Market Research & Positioning: Conduct market research and competitor analysis to define our product’s value proposition, positioning, and key differentiators.
• Messaging & Content Creation: Develop compelling marketing materials (blogs, videos, social posts, one-pagers, etc.) to educate audiences and communicate product features, benefits, and unique selling points.
• Performance Tracking & Optimisation: Monitor the effectiveness of product marketing campaigns, using insights to refine strategies and enhance GTM efforts.
• Cross-Functional Collaboration: Work closely with product, business development, customer success, brand, and design teams to align messaging and support go-to-market strategies.

Requirements:

• 2 years of product marketing experience in B2B SaaS / Payment / Fintech / POS System, with a deep understanding of the SME market.
• Skilled in articulating product value propositions and simplifying complex technical concepts for diverse audiences.
• Proven success in creating impactful marketing materials that drive engagement and conversions.
• Excellent communication skills, both written and verbal.
• Self-motivated, with a strong sense of ownership and the ability to collaborate effectively across teams.