Integrated Marketing & Communications Manager

What you will do:

• Create promotional and publicity initiatives to increase our brand image and visibility.
• Plan, execute and manage online & offline activities in the earned media space.
• Develop relationships with local media.
• Responsible for contacting and organizing media-related public relations activities.
• Develop and implement crisis communications advice and media strategy when required.
• Monitor corporate image frequently and ensure it complies with the company brand.
• Check and manage content produced for all communication channels.
• Serve as a community manager for social media channels.
• Develop and review the online content in media announcements and media kits.
• Budget, control, and analyze publicity expenses according to the company’s development strategy.

The Candidate:

• At least 2-3 years of experience in Digital Marketing / Communication / Public Relations.
• At least a bachelor’s degree (major in marketing or equivalent) is required.
• Attune to developing and implementing digital marketing programs across all digital channels including web, SEO / SEM, database marketing, email, social media and display advertising.
• Must be a confident communicator and presenter.
• Tactical understanding of all primary social media platforms (Linkedin, Telegram, Twitter, Instagram, Facebook, etc).
• Be proactive, reliable, responsible, and accurate with attention to detail.
• Self-motivated with a positive and professional approach to management.
• A wide degree of creativity and latitude.
• Strong project and program management skills; experience in prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.
• Possess excellent verbal and written communication skills in English. Conversing in Mandarin is a strong advantage when liaising with Chinese-speaking stakeholders.
• Great passion for blockchain and the fintech industry and/or other relevant industries.
• Has extensive connections in the media industry.