Social Media Manager

Here's a tailored job description for a Social Media Manager in an FX (foreign exchange) technology company, focusing on lead generation and multi-platform campaign execution:

📌 Job Title: Social Media Manager – FX Technology & Lead Generation

📍 Location: Singapore (Hybrid or Remote)

🕒 Employment Type: Full-Time

💼 Department: Marketing / Growth

📈 Reports To: Head of Marketing(TestGorilla)

🎯 Role Overview

We are seeking a data-driven and creative Social Media Manager to lead our digital presence across platforms like LinkedIn, X (formerly Twitter), Instagram, and emerging channels. Your primary focus will be to design and execute lead-generating campaigns that resonate with institutional and retail audiences in the FX and fintech sectors.

🔧 Key Responsibilities

• Develop and implement social media strategies aligned with business objectives.
• Create, curate, and manage engaging content across all social media platforms.
• Monitor and respond to social media interactions, comments, and messages.
• Analyze social media metrics and prepare reports on campaign performance.
• Stay updated with social media trends, tools, and best practices.
• Collaborate with marketing, content, and design teams to ensure cohesive branding.
• Run social media advertising campaigns and manage budgets effectively.
• Engage with influencers and brand advocates to enhance brand reach.
• Maintain a content calendar and ensure timely and consistent posting.
• Conduct competitive analysis and identify growth opportunities.

✅ Required Skills & Qualifications

• Proven experience as a Social Media Manager or in a similar role.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Creative mindset and ability to create engaging multimedia content.
• Experience with social media management tools (e.g., Hootsuite, Buffer).
• Proficiency in social media analytics and reporting tools.
• Knowledge of social media advertising platforms (Facebook Ads, Instagram Ads, etc.).
• Bachelor’s degree in Marketing, Communications, or a related field.

🌟 Preferred Qualifications

• Experience in B2B and B2C marketing.
• Experience working with e-commerce or FinTech brands or platforms.
• Familiarity with lead generation tools and techniques.
• Understanding of SEO and content marketing strategies.

📊 Key Performance Indicators (KPIs)

• Lead Conversion Rate: Measures the percentage of social media leads that convert into customers.
• Cost Per Lead (CPL): Calculates the total cost spent on acquiring each lead through social media campaigns.
• Engagement Rate: Tracks the level of interaction (likes, comments, shares) with your social media content.
• Click-Through Rate (CTR): Indicates the percentage of people who clicked on your social media posts or ads.

🚀 Why Join Us?

Be part of a forward-thinking FX technology company that values innovation and creativity. You'll have the opportunity to shape our social media strategy, drive meaningful engagement, and contribute to our growth in the fintech space.

If you're passionate about social media, data-driven marketing, and the fintech industry, we'd love to hear from you!