Manager - Mobile Acquisition and Growth

Role Overview:

We are looking for a dynamic and results-oriented individual to lead the growth and acquisition efforts. In this role, you will be responsible for increasing mobile product take-up through the development of new digital and physical channels, strengthening partnerships, and optimizing acquisition strategies to drive subscriber growth and product penetration.

You will work cross-functionally with internal stakeholders and external partners to plan and execute high-impact campaigns and programs that improve gross adds, acquisition ROI, and customer reach.

Key Responsibilities

1. New Channel Development (Online & Offline)

● Identify, establish, and grow new acquisition channels including digital affiliates, strategic websites, and offline partnerships.

● Engage affiliate and advocacy platforms that align with the brand and customer base.

● Design competitive yet optimized incentive and commission structures to attract and retain channel partners.

2. Channel Expansion and Optimization

● Strengthen and scale existing acquisition channels (both paid and organic).

● Launch timely campaigns and promotions to maximize channel performance and partner contribution.

3. Product Penetration and Profitability

● Drive efficient and profitable sell-through of mobile products.

● Optimize Cost to Acquire (CAC) while maintaining healthy product margins.

● Strategically align channel partners to targeted product-audience fit so as to maximize ROI.

4. Channel Health and Performance

● Maintain strong relationships with channel partners and ensure mutual growth.

● Monitor channel KPIs and implement improvements to enhance partner engagement and performance.

5. Cross-Functional Collaboration

● Product Marketing: Collaborate on product launch strategies and feedback integration for improved market fit.

● Marketing: Co-develop channel-specific campaigns; provide insights for better creative and messaging performance.

● Commercial Team: Coordinate on commission schemes, promotional spend optimization, and margin achievement.

● Finance: Ensure timely and accurate processing of partner commissions and incentives.

Requirements

Knowledge & Skills

● Proven experience in managing full-funnel marketing and acquisition campaigns across digital and traditional platforms.

● Strong project management skills, including managing external agencies and cross-functional teams.

● Strategic and analytical mindset with a strong focus on performance metrics and ROI.

● Exceptional communication, stakeholder engagement, and negotiation skills.

● Deep understanding of affiliate marketing, e-commerce tactics, and digital growth mechanics.

Education & Experience

● Bachelor’s degree in Marketing, Business, Communications, or a related field.

● 7–10 years of relevant experience in Affiliate Marketing, Digital Acquisition, Partner Sales, or Growth Marketing.

● Industry experience in Telecommunications, Digital Services, E-commerce, or FinTech preferred.