Content Marketing Manager (Cryptocurrency / Web3 / AI industry)

About the role:

The position holder will lead the creation and execution of data-driven content strategies to elevate brand visibility, drive lead generation, and maximize social media impact.

Reporting directly to the Marketing Lead, you will craft compelling narratives that resonate with target audiences while ensuring consistency across all digital platforms.

In this role, you’ll be the brand voice guardian, orchestrating diverse content streams to maintain a cohesive message. Your responsibilities will encompass the entire content ecosystem—from developing strategic content calendars, crafting engaging social media campaigns, and producing SEO-optimized long-form content, to executing targeted email marketing initiatives.

Responsibilities

• Lead Content Strategy & Execution: Drive content strategy and execution across social media platforms (X/Twitter, Instagram, LinkedIn, TikTok), ensuring a consistent brand voice and messaging.
• Align with Marketing Objectives: Collaborate with the Marketing Lead to align content initiatives with overall marketing objectives and campaign goals.
• Manage Content Calendars: Develop and manage comprehensive content calendars for multiple digital channels, tailoring content format and style to suit each platform’s unique requirements.
• Craft Compelling Copy: Write engaging copy for social media posts, email campaigns, website content, and other marketing materials.
• Collaborate Cross-Functionally: Work closely with Speakers, Sponsors, Business Analysts, and Community Teams to support their objectives through strategic content initiatives and marketing channels.
• Analyze & Optimize Content Performance: Monitor and analyze performance metrics across digital channels, providing regular insights and actionable recommendations to enhance content effectiveness and engagement.
• Stay Ahead of Trends: Conduct competitor analysis and stay informed on industry trends in Web3, AI, and FinTech to drive content innovation.
• Maintain Digital Marketing Excellence: Stay up-to-date with digital marketing trends, best practices, and platform updates to ensure a competitive edge.
• Support Marketing Campaigns: Provide content support for marketing campaigns, ensuring timely delivery and consistent brand messaging.

Requirements

• Proven experience in content marketing or a similar role, with a track record of driving engagement and lead generation.
• Strong writing and editing abilities with meticulous attention to detail.
• Skilled in developing and executing content strategies that drive results across social media platforms.
• Proficient in using social media analytics tools to track performance and optimize content strategies.
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong collaboration skills, with experience working effectively across cross-functional teams.