Growth & Marketing Head (Asia)

Our mission:

RabbitX is a decentralised crypto perpetual futures exchange built to lower the barrier to crypto. RabbitX is truly global in scale, with team members from almost every continent in the world, and a platform for anyone, anywhere. RabbitX technology enables people to trade and invest in cryptocurrencies with zero trading fees across the world.

Overview

You’ll own the entire growth flywheel for Asia—designing and executing strategies to acquire, retain, and engage users at scale, blending data-driven experimentation, localization, and product-led mechanics (A/B testing, funnel analytics) to drive adoption.

You are adept at building growth loops (referrals, token incentives, community virality) and optimizing key funnels (onboarding, activation, retention) to drive sustainable adoption.

Your key responsibilities,

Product-Led Growth (PLG) Strategy

o Design self-sustaining growth loops where the product drives its own adoption (e.g., token rewards for referrals, gamification, or staking mechanics that incentivize sharing).

o Optimize user acquisition and retention (re-engagement campaigns, DAU/MAU strategies).

o Partner with product/engineering to embed growth hooks into UX (e.g., seamless wallet onboarding, social features like "Friend Suggestions" → "Wallet Connections").

o Scale community-driven virality (Discord, Telegram, DAO contributors) as a core acquisition channel.

Data-Led Growth Execution

o Define and monitor core metrics (e.g., CAC, LTV, retention, referral rates) using tools like Mixpanel, Dune Analytics, or SQL.

o Run high-velocity A/B tests on onboarding flows, notifications, and incentive structures (e.g., optimizing airdrop claims or sign-up CTAs).

o Identify drop-off points in user journeys and pivot resources to the highest-impact levers (e.g., News Feed → Discord engagement).

Asia-Focused Scalability

o Localize growth tactics for emerging markets (e.g., mobile native, regional influencer partnerships).

o Navigate crypto adoption barriers (e.g., India’s tax policies, Indonesia’s exchange regulations) with creative workarounds.

KOL Marketing

o Leverage community-led growth (DAO contributors, ambassador programs, KOLs etc).

o Develop country-specific influencer playbooks aligned with brand, product, and growth objectives.

o Identify and onboard top-tier Web3 influencers, YouTubers, TikTok creators, Twitter/X personalities.

o Lead influencer-driven product launches, AMAs, livestreams, and viral social activations.

o Create memes, viral threads and trend-jacking strategies to boost organic growth

What you should have ideally,

o 2+ years in growth marketing, preferably in Web3, fintech, or gaming.

o Proven track record of scaling user bases in Asia (India, Indonesia, Vietnam, etc.)

o Builder mentality: You ship fast, experiment relentlessly, and pivot based on data.

o Deep experiences working with KOLs in Asia, especially in crypto, tech, or gaming and with a strong network of the KOLs.

o Strategic and data-driven, with the ability to balance hype with measurable growth outcomes.

o Obsessed with data (SQL, Mixpanel, Google Analytics) and A/B testing.

o Sound understanding of Web3 growth mechanics (tokenomics, community virality).

About you:

o Smart and fast-learning: you might not know everything, but you have a desire to learn and improve constantly. You're not afraid of asking "stupid" questions and have the ability to induce results from few datapoints.

o Communication: You understand that being a remote-first company requires a high degree of trust and communication. You are proactive in communicating with the team what you are working on, blockers in your pipeline, and issues that you are facing. You understand that sometimes the best way to get unstuck on a problem is talking about it out loud with someone else.

o Leave your comfort zone: you're an explorer, traveler, who likes to try better ways of doing things

o Smart risk-taker: you weigh the trade-offs of major decisions in order to ensure that you are not putting the team at unnecessary risk.

o Doesn't matter who you are: we don't care what you studied, where you come from, or how you got here. We welcome all people without judgement or prejudice.

Here's what you'll get:

o Unparalleled first look into a fast growing bleeding edge industry

o Competitive salary and bonuses

o Freedom to try new things without all the red tape

o Opportunity to build from scratch, without any legacy debt burden

o Startup atmosphere which gives people freedom and responsibility to own what you build