Performance Marketing & Campaigns Director (Web3)

DeCard is a next‑generation web3 payment card that lets you spend your stablecoins seamlessly in the real world.

DeCard provides a credit limit with flexible and accessible requirements. At the core of this offering is D-Vault, an exclusive account with innovative digital features. D-Vault supports seamless reconciliation and payment tracking, allowing your spending and repayments to be managed efficiently through a single system. This seamless integration puts you in full control of your finances.

Powered by DCS Card Centre (formerly Diners Club Singapore) and backed by over 50 years of card-issuing heritage, DeCard blends decades of trust with Web3 innovation, underpinned by a deep commitment to security, governance, and regulatory compliance.

Founded in 1973, DCS Card Centre (formerly Diners Club Singapore) is a financial institution licensed to issue credit and charge cards, governed by the Monetary Authority of Singapore (MAS) under the Banking Act.

Learn more at https://www.thedecard.com/

Role Overview

We are looking for a Performance Marketing & Campaigns Director who will own the strategy, planning, and execution of high-impact marketing campaigns aimed at driving new user acquisition, reactivating dormant users, and increasing platform engagement and user spending.

This role will require hands-on, execution-first operator who can develop and lead 1–2 targeted campaigns per quarter, driving measurable outcomes through both paid media and lifecycle-driven user marketing.

Key Responsibilities

Campaign Strategy & Execution

• Design and implement data-driven B2C campaigns that promote card issuance solutions and drive user acquisition and retention.
• Lead campaign development across digital, social, partnerships, content, events, and influencer marketing.
• Ensure campaigns align with business objectives, brand guidelines, and regulatory requirements.

Market & Consumer Insights

• Leverage consumer insights, competitive analysis, and industry trends to shape campaign strategy.
• Translate complex Web3 concepts into clear, consumer-friendly narratives that build trust and adoption.

Cross-Functional Collaboration

• Partner with Product, Growth, Compliance, and Business Development teams to deliver cohesive campaigns. Work with creative team to ensure high-quality execution.

Performance Measurement & Optimization

• Define campaign KPIs and establish frameworks for tracking performance and ROI.
• Use analytics and market data to optimize campaigns and inform future strategies.

Qualifications

• 8+ years of experience in marketing, with relevant experience in B2C Campaign marketing
• Demonstrated success in leading large-scale B2C campaigns within the Web3, blockchain, crypto, or fintech industry (mandatory).
• Strong knowledge of digital and performance marketing, consumer lifecycle management, and brand strategy.
• Experience engaging with both crypto-native communities and mainstream consumer audiences.
• Exceptional project management, and cross-functional collaboration skills.
• Data-driven mindset with expertise in campaign analytics and performance measurement.
• Strong communication and presentation skills, with the ability to influence senior stakeholders.
• Proficiency in Chinese will be an added advantage due to the need to liaise with chinese stakeholders.