Growth Marketing Associate
Full Time
Others
Job Description
What we do
Founded in 2011, Coda Payments ("Coda") is the leading provider of secure, cross-border monetisation solutions for digital products and services in more than 60 markets. Through our three services: Codashop, xShop, and Codapay, we help top digital content publishers worldwide such as Activision Blizzard (Call of Duty: Mobile, Diablo Immortal), Riot Games (VALORANT, League of Legends: Wild Rift), Moonton (Mobile Legends: Bang Bang), Garena (Free Fire), Tencent (PUBG Mobile), beIN, Bigo Live, Tinder, and Viu to monetise their content and unlock new revenue streams.
Headquartered in Singapore, Coda has 11+ offices and 35+ remote locations worldwide. To date, we have over 500 employees of 42 nationalities working together towards the same mission: to offer our customers the best value, experience and entertainment every day, without fail.
In 2022, we have also been named the 5th fastest growing fintech company in the APAC by the Financial Times , the 13th fastest growing company in Singapore by the Straits Times , and a Technology Pioneer by the World Economic Forum .
Responsibilities:
Life at Coda is fast-paced, challenging, and fun. As a rapidly growing global company, we're always looking to step up and adapt to changes quickly; there is never a dull day at Coda.
Nonetheless, we value work-life balance as much as you do. At Coda, remote and flexible working arrangements take centre stage for Codans to work smartly and have autonomy in how they work.
We make things happen in the most impactful and effective manner. We are looking for someone eager to initiate new ideas, hungry to contribute more, derives satisfaction from team wins rather than individual ones, and values integrity. If this sounds like you, you will fit perfectly into our Coda team!
We are an equal opportunity employer and do not discriminate based on gender, race, age, religion, disability, or other local protected class. We are committed to cultivating an inclusive environment for all employees, and we welcome the diversity that you will bring!
We are sorry to inform you that only shortlisted candidates will be notified as we may be overwhelmed by the number of applicants coming into our system; hence if you do not get a reply from us - don't give up on us just yet!
We encourage you also to check out our career site at https://www.codapayments.com/careers - we may have other suitable openings for you.
Founded in 2011, Coda Payments ("Coda") is the leading provider of secure, cross-border monetisation solutions for digital products and services in more than 60 markets. Through our three services: Codashop, xShop, and Codapay, we help top digital content publishers worldwide such as Activision Blizzard (Call of Duty: Mobile, Diablo Immortal), Riot Games (VALORANT, League of Legends: Wild Rift), Moonton (Mobile Legends: Bang Bang), Garena (Free Fire), Tencent (PUBG Mobile), beIN, Bigo Live, Tinder, and Viu to monetise their content and unlock new revenue streams.
Headquartered in Singapore, Coda has 11+ offices and 35+ remote locations worldwide. To date, we have over 500 employees of 42 nationalities working together towards the same mission: to offer our customers the best value, experience and entertainment every day, without fail.
In 2022, we have also been named the 5th fastest growing fintech company in the APAC by the Financial Times , the 13th fastest growing company in Singapore by the Straits Times , and a Technology Pioneer by the World Economic Forum .
Responsibilities:
- Develop, strategize, and execute engaging CRM campaigns (email, web push, SMS, WhatsApp, Web pop-up etc.) to drive user retention and conversion.
- Implement audience segmentation strategies, optimize onboarding flows, and enhance usage conversion rates to maximize user engagement.
- Conduct A/B tests to fine-tune retention campaigns, identify growth opportunities, and resolve any performance issues.
- Enhance content and targeting strategies to ensure higher user engagement and an exceptional user experience.
- Collaborate with cross-functional marketing teams to coordinate timely campaign launches and ensure seamless integration.
- Stay updated with industry trends and proactively recommend new tools and technologies for marketing automation.
- Define key metrics, measure campaign performance, monitor goals, and extract actionable insights for continuous improvement.
- Independently work on CRM campaign conceptualization, design, launch, and campaign reporting.
- Minimum of 1+ years of hands-on experience in email, web push marketing, and user lifecycle marketing, preferably in a B2C online business.
- Demonstrated success in managing large-scale email, SMS, or web push notification campaigns with a focus on user retention and growth.
- Proficiency in leveraging promotions and activities to effectively retain and retarget user bases.
- Solid understanding of email, SMS, and web push methodologies, including deliverability best practices.
- Familiarity with creating email templates using drag and drop builder.
- Excellent verbal and written communication skills to effectively convey marketing messages.
- Strong analytical mindset with the ability to derive insights from data, organized, and detail-oriented.
- Problem-solving orientation and a growth mindset to drive innovative marketing strategies.
- Should be able to coordinate with cross-functional teams (global marketing, product, engineering, data) to get the job done.
Life at Coda is fast-paced, challenging, and fun. As a rapidly growing global company, we're always looking to step up and adapt to changes quickly; there is never a dull day at Coda.
Nonetheless, we value work-life balance as much as you do. At Coda, remote and flexible working arrangements take centre stage for Codans to work smartly and have autonomy in how they work.
We make things happen in the most impactful and effective manner. We are looking for someone eager to initiate new ideas, hungry to contribute more, derives satisfaction from team wins rather than individual ones, and values integrity. If this sounds like you, you will fit perfectly into our Coda team!
We are an equal opportunity employer and do not discriminate based on gender, race, age, religion, disability, or other local protected class. We are committed to cultivating an inclusive environment for all employees, and we welcome the diversity that you will bring!
We are sorry to inform you that only shortlisted candidates will be notified as we may be overwhelmed by the number of applicants coming into our system; hence if you do not get a reply from us - don't give up on us just yet!
We encourage you also to check out our career site at https://www.codapayments.com/careers - we may have other suitable openings for you.
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