Demand Generation Marketer
Full Time
Others
Job Description
Aspire is the leading all-in-one finance operating system for growing businesses in APAC. We are on a mission to reinvent business finance for a new generation of entrepreneurs and business owners, empowering startups and MSME to realise their full potential.
Founded in 2018, Aspire has raised over USD 300M+ across equity and debt from world-class investors. In 2023, we successfully closed an oversubscribed USD 100 million Series C equity round led by Sequoia Capital and Lightspeed Ventures with participation of Tencent, Paypal Ventures, LGT Capital Partners, Picus Capital and MassMutual Ventures. To power our solutions, we have partnered with some of the best companies in the world such as Visa and Wise and helped more than 15,000 businesses using our suite of products.
In 2022, we were awarded Best Employer of the Year and Payments Tech of the Year by Asia Fintech Awards, ranked #1 on LinkedIn's 2022 Top Startups list and were listed on YC Top Companies 2022. In 2023, we ranked Top 10 on The Straits Times Fastest-Growing Companies.
You will be amazed by the energy and experience of our team. We are a team of ex-entrepreneurs, ex-founders, and high-achievers with international backgrounds. We team up to reach the highest standards in what we do, and don't take NO for an answer.
We are expanding rapidly. Are you a top talent? Are you passionate about entrepreneurship? Join us and make an impact in the fintech space.
About the role:
As a Demand Gen Marketing Manager, you will be responsible for working closely with the local sales team to generate qualified leads pipeline through a combination of online/digital and high-touch marketing programs and events. You will work on moving leads through the funnel with marketing activities and closing the loop with insights and feedback on the ground.
The ideal candidate will be passionate about generating pipeline for sales, using creative and unique digital tactics and live events to attract interest from our target audience, as well as community-oriented events for our existing customers in the market. The candidate will use analytics to adjust their activities to achieve the optimum mix of outcomes to cost to time.
Day-to-day responsibilities will include executing a variety of field marketing initiatives to bring new leads into the funnel, and accelerating in-funnel leads to score (qualified leads) for handover to sales.
What will you be doing?
Please note: by submitting your application, you acknowledge that you have read and understood Aspire's Data Protection Policy for Employees, Freelancers, Contractors and Job Applicants (the " Policy") , and consent to the collection, use and disclosure of your personal data by Aspire for the purposes set out in the Policy. You may withdraw consent for such collection, use and disclosure, and make an access or correction request in respect of your personal data, in accordance with the Policy by emailing people@aspireapp.com .
Founded in 2018, Aspire has raised over USD 300M+ across equity and debt from world-class investors. In 2023, we successfully closed an oversubscribed USD 100 million Series C equity round led by Sequoia Capital and Lightspeed Ventures with participation of Tencent, Paypal Ventures, LGT Capital Partners, Picus Capital and MassMutual Ventures. To power our solutions, we have partnered with some of the best companies in the world such as Visa and Wise and helped more than 15,000 businesses using our suite of products.
In 2022, we were awarded Best Employer of the Year and Payments Tech of the Year by Asia Fintech Awards, ranked #1 on LinkedIn's 2022 Top Startups list and were listed on YC Top Companies 2022. In 2023, we ranked Top 10 on The Straits Times Fastest-Growing Companies.
You will be amazed by the energy and experience of our team. We are a team of ex-entrepreneurs, ex-founders, and high-achievers with international backgrounds. We team up to reach the highest standards in what we do, and don't take NO for an answer.
We are expanding rapidly. Are you a top talent? Are you passionate about entrepreneurship? Join us and make an impact in the fintech space.
About the role:
As a Demand Gen Marketing Manager, you will be responsible for working closely with the local sales team to generate qualified leads pipeline through a combination of online/digital and high-touch marketing programs and events. You will work on moving leads through the funnel with marketing activities and closing the loop with insights and feedback on the ground.
The ideal candidate will be passionate about generating pipeline for sales, using creative and unique digital tactics and live events to attract interest from our target audience, as well as community-oriented events for our existing customers in the market. The candidate will use analytics to adjust their activities to achieve the optimum mix of outcomes to cost to time.
Day-to-day responsibilities will include executing a variety of field marketing initiatives to bring new leads into the funnel, and accelerating in-funnel leads to score (qualified leads) for handover to sales.
What will you be doing?
- Be responsible for building a revenue pipeline for our sales team through marketing efforts including events, content, digital marketing, and email campaigns.
- Strategize, build, and execute all aspects of event coordination including pre-event research and post-event evaluations.
- Be the local owner of Aspire's community efforts.
- Direct marketing efforts from content creation to nurture email campaigns, including lead warming and scoring, lead management, etc.
- Be the voice of the customer for your market - understand customer needs to inform marketing strategies.
- At least 3 years in field marketing with B2B SaaS experience (you must have worked with SDR/BDR sales teams and own pipeline targets), preferably in a startup or untraditional environment.
- Proven ability to execute marketing strategies and end-to-end marketing programs, with a keen attention to detail.
- A unique blend of being highly analytical and creative mindset to craft compelling marketing activities.
- Enthusiastic and motivated self-starter with a proven ability to prioritize and manage multiple projects simultaneously while having acute attention to detail.
- An excellent communicator and team player.
Please note: by submitting your application, you acknowledge that you have read and understood Aspire's Data Protection Policy for Employees, Freelancers, Contractors and Job Applicants (the " Policy") , and consent to the collection, use and disclosure of your personal data by Aspire for the purposes set out in the Policy. You may withdraw consent for such collection, use and disclosure, and make an access or correction request in respect of your personal data, in accordance with the Policy by emailing people@aspireapp.com .
Other open positions
New positions coming soon.