Social Media Ads Specialist

What You’ll Do:

• Plan, create, and optimize paid social media campaigns across platforms like Twitter/X, Facebook, Instagram, TikTok, and LinkedIn to drive user acquisition and engagement
• Manage ad budgets efficiently to maximize ROI and scale campaigns smartly
• Track, analyze, and report campaign performance using tools like Facebook Ads Manager, Google Analytics, and industry-specific analytics platforms
• Collaborate closely with marketing, content, and design teams to create on-brand, high-converting ad creatives and copy
• Stay ahead of industry trends, social media algorithm changes, and paid ad best practices to keep the company campaigns fresh and competitive
• A/B test ad creatives, audiences, and placements to constantly improve results
• Handle retargeting campaigns and funnel optimization to convert leads into loyal traders
• Manage compliance and ensure ads meet platform policies and advertising regulations

What We’re Looking For:

• Proven experience running paid social media campaigns, ideally in fintech, or finance sectors
• Deep understanding of social media advertising platforms and their tools (Facebook Ads, Twitter Ads, TikTok Ads, etc.)
• Strong data-driven mindset with the ability to analyze numbers and make quick, strategic decisions
• Familiarity with industry terms, market trends, and audience behavior
• Excellent copywriting and creative skills, with an eye for what converts
• Ability to manage multiple campaigns and budgets simultaneously under tight deadlines
• Self-motivated, proactive, and ready to own the end-to-end ad process
• Bonus: Experience with programmatic ads, Google Ads, or influencer ad partnerships

Location: Remote