Marketing and Communications Manager

Marketing Strategy & Execution

• Develop and implement integrated marketing strategies aligned with business goals.
• Plan, execute, and optimize digital campaigns (SEO, SEM, social media, paid ads, email).
• Oversee product marketing initiatives to support customer acquisition and retention

Brand & Communications

• Manage brand identity and ensure consistency across all touchpoints.
• Craft compelling narratives that communicate the company’s mission, vision, and value proposition.
• Lead PR efforts, media relations, press releases, and thought leadership initiatives.

Content &Digital Engagement

• Create and manage content strategy across web, social, and partner channels.
• Collaborate with product and sales teams to produce impactful marketing collateral.
• Develop campaigns that enhance customer education and engagement.

Stakeholder & Community Management

• Build relationships with industry partners, associations, and fintech communities.
• Organize events, webinars, and sponsorships to enhance brand presence.
• Act as a spokesperson when needed, representing the brand at key events.

Analytics & Reporting

• Monitor marketing KPIs, campaign ROI, and customer engagement metrics.
• Prepare reports and insights for senior leadership to inform business decisions

Requirements

• Proven track record in developing and executing successful marketing and communications strategies within the fintech, SaaS, or financial services industry.
• Approximately 8 years of experience in marketing, communications, or brand management, with at least 2–3 years in a leadership role managing a small team.
• Strong understanding of B2B marketing, especially in areas like trade finance, supply chain finance, or digital banking platforms.
• Experience working in fast-paced, high-growth environments such as startups or scale-ups, with an entrepreneurial mindset and a hands-on approach.
• Demonstrated ability to build brand presence, drive lead generation, and support sales enablement through integrated marketing campaigns.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and engage diverse stakeholders, including C-level executives