Digital Marketing Executive - K

We are seeking a dynamic Digital Marketing Executive with a passion for creative campaigns on YouTube within the finance sector. You will play a central role in shaping our digital marketing strategies, focusing on captivating content tailored for YouTube.

Job Responsibilities:

• Develop and execute innovative advertising campaigns on YouTube, specifically targeting the finance audience. Craft engaging content that aligns with YouTube’s unique format and user preferences.
• Manage and optimize digital advertising campaigns on YouTube to ensure alignment with performance objectives and finance-focused messaging.
• Create effective media buying strategies with a primary focus on YouTube, while incorporating Facebook and Google as secondary platforms.
• Negotiate ad space and time slots primarily with YouTube, while considering opportunities with Facebook and Google.
• Participate in media planning to identify target audiences and craft impactful campaigns, prioritizing YouTube, with additional focus on Facebook and Google.
• Utilize YouTube Analytics and other relevant tools to track, analyse, and report on campaign performance metrics, making data-driven decisions to optimize results.
• Collaborate with creative teams to develop compelling video content tailored specifically for YouTube advertising.
• Implement SEO best practices to enhance video content discoverability and ranking on YouTube search results.
• Stay updated on industry trends, algorithm changes, and best practices in YouTube advertising to continuously refine strategies and tactics.
• Monitor competitor activity and industry trends on YouTube to identify opportunities and insights for enhancing YouTube marketing efforts.
• Manage budgets effectively to ensure efficient allocation and maximum ROI for YouTube advertising campaigns, while also considering Facebook and Google advertising expenditures.
• Stay informed about YouTube’s platform policies, guidelines, and advertising standards to ensure compliance in all campaigns.
• Stay abreast of emerging technologies and trends in digital marketing, with a particular focus on YouTube, to identify innovative opportunities for growth and improvement.

Requirements:

• Bachelor’s degree in a relevant field with 3 to 5 years of experience in digital marketing.
• Strong writing and editing skills for various communication channels.
• Ability to measure the effectiveness of digital marketing campaigns across YouTube, Facebook, and Google Ads through metrics and analytics.
• Creative mindset with a talent for generating innovative marketing ideas specifically tailored to the finance audience.
• Proven track record of creating and launching successful YouTube campaigns.
• Experience in media buying, with a focus on YouTube as well as experience in Facebook and Google advertising.
• Proficiency in crafting captivating ads for YouTube.
• Excellent communication skills and a collaborative approach to working with cross-functional teams.
• Effective project and time management capabilities, with the ability to prioritize and meet deadlines in a fast-paced environment.
• Familiarity with the tech industry, with prior experience in AI and fintech considered advantageous.