Data Analyst (Marketing Campaign Performance)

Responsibilites

• Analyze marketing campaign data to evaluate performance across various channels, including digital advertising, email marketing, social media, and offline channels.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) such as ROI, conversion rates, customer acquisition costs, and lifetime value.
• Conduct deep-dive analysis to identify trends, patterns, and opportunities for optimization.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to provide insights and recommendations for improving campaign effectiveness.
• Utilize statistical techniques and predictive modeling to forecast future campaign performance and identify potential risks and opportunities.
• Identify data quality issues and work with relevant teams to address them, ensuring the accuracy and integrity of marketing data.
• Stay informed about industry trends, best practices, and emerging technologies in data analysis and marketing analytics.

Requirements:

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or related field. Master's degree preferred.
• 3 to 5 years of experience as a data analyst or in a similar role, preferably in marketing analytics or digital marketing.
• Proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar.
• Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio.
• Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
• Previous exposures within a FinTech enviroment will be a BIG Plus.
• Excellent communication and collaboration skills, with the ability to effectively present findings to both technical and non-technical stakeholders.
• Detail-oriented with a commitment to data accuracy and integrity.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.