Senior Lead - Creatory

About Us

MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across five markets including Singapore, Hong Kong S.A.R., Philippines, Taiwan, and Malaysia.

Creatory is a SaaS provider connecting financial institutions with their digital partners and affiliates. Aiming to accelerate and expand the digital financial ecosystem across Asia, Creatory is the largest independent Tech-Fin platform in Asia with over 200 integrations and 4 million consumers connected through our partnership network. Creatory was launched in 2019 and is part of Hyphen Group, Asia’s leading financial management platform.

We are a group of professionals in technology and finance, passionate about growing Asia's digital financial ecosystem so as to accelerate the region's digital maturity and growth, and improve the financial health of people across Asia.

What We Offer

You will be entitled to a competitive salary and attractive benefits, including:

• Annual leave, birthday leave, tenure leave, international remote work leave, and more
• Five-day work week, hybrid work arrangement
• Professional trainings, career advancement and internal mobility opportunities
• Competitive benefits including insurance and mental wellness program

About the Job

You will be responsible for building and growing partnerships for MoneyHero Group. You will be responsible for driving our next big challenge - our transformation from being a comparison platform to be a fully integrated financial management platform. In order to do this, you need an array of skills - account management, comfortable with numbers, resourceful with an insatiable drive to push things forward and to grow fast.

Your main role will be to define, implement and manage our affiliate strategy, using best practice, data insights and collaboration with your colleagues. Excellent communication and people skills are key to succeed in this role to be able to build and maintain strong relationships with top affiliate partners as well as to work closely with internal stakeholders.

Your role may also involve leading, mentoring, and supporting a team of Account Managers, therefore previous management experience would be beneficial to thrive in this opportunity.

You will lead delivery of the core platform and the relationship with Financial Service Providers. You will specifically be responsible for owning internal and client-facing work streams related to Operations, Finance, Commercials, Compliance and Controllership. You will work closely with the Commercial team and Creatory Product team to identify and drive pricing and growth strategies that can generate revenue from Creatory. You will be responsible for identifying and negotiating partnerships with external affiliate and influencer platforms and agencies to drive incremental revenue, new users and awareness for the Creatory brand. Using your deep knowledge of affiliate marketing and a solution-oriented mindset, you will collaborate closely with the product and engineering teams as they develop new and exciting experiences for content creators.

The Senior BD Manager Creatory will be responsible for:

• Manage and optimise our core platform’s operations to ensure highest standards of delivery
• Work collaboratively with Head of Accounts from Commercial team to identify pricing strategies and new business opportunities to drive revenue growth
• You will be responsible for identifying and negotiating Key strategic partnerships with influencer agencies and channel partners to drive incremental revenue
• Develop a growth strategy for Tier 1 & 2 affiliates, based on the strategic direction set
• Be a win-win negotiator; ensure the best affiliate deals and contracts are being offered and proactively negotiate and optimize current deals with large affiliates.
• Champion the use of data; regularly analyze, review and monitor affiliate deals and performance in terms of cost and player value.
• Collaborate with the internal operational and creative teams to continuously improve landing pages and overall marketing and merchandising campaigns through the affiliate network.
• Lead and motivate a team of Account Managers and support them with any training and development needs.
• Build strong and long-lasting relationships with our key partners, providing them with trustworthy and valuable feedback to ensure we're setting them up for success.
• Build and manage relationships with stakeholders and partners in the region to be a trusted industry expert
• Grow partner revenue through optimization and new business strategies to increase the distribution network of the group

In this role, we are looking for someone with:

• 10+ years in Business Development, Partnership or B2B customer-facing roles.
• Experience with web affiliate, social media, online advertising, or ecommerce environments
• Ability to work in fast-paced environment and resourceful in achieving success in the face of ambiguity while prioritizing and managing multiple responsibilities
• Can identify operational and commercial risks and communicate them effectively
• You are an excellent oral and written communicator
• You possess an analytical approach to business development, leveraging data to drive decisions
• You are highly organized and have the ability to work closely and constructively with external partners
• You're particularly adept at developing operational efficiencies and processes and building strong, one-to-one relationship

Good to have:

• Strong understanding of revenue drivers and commercial environment in the fintech & marketplace space
• Demonstrated skills in understanding conversion drivers in an online environment
• Knowledge of statistics, and applying to commercial problem solving
• A proven track record of working on own initiative and an instinctive "can-do" attitude, with a strong focus on delivering results